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You can easily spend a lot of time creating your ideal bidding strategy on Google Ads. The core benefit of Google Ads automated bidding is overcoming this, but it goes beyond efficiency and time savings.
After a quick refresher on Google Ads automated bidding, we’ll take a closer look at this tool’s core benefit and other benefits.
A Refresher on Google Ads Automated Bidding
Automated bidding in Google Ads automatically adjusts your bids based on your goals. It is designed to save you time, letting you focus your efforts on other tasks.
Google lets you choose from six bid strategies, each of which works towards a unique goal.
1- Maximize Clicks
Maximize Clicks will set bids with the goal of earning you as many clicks as possible without going over your budget.
It works well if your goal is to boost site visits.
2- Maximize Conversions
The maximize conversions strategy creates bids that will get you as many conversions as you can while sticking to your budget.
Choose this strategy if you want to spend your budget and increase conversion rate.
3- Maximize Conversion Value
This strategy will automatically set your bids to maximize the value of your conversions while staying within your budget.
Choose this strategy if you want to spend within your budget but get more value from your conversions.
4- Target CPA
The Target CPA automated bidding strategy creates bids that will maximize your conversions while staying within your target cost per action. Keep in mind that some conversions with this strategy can cost less or more than your target.
Use this strategy if you want to increase your conversions without going over your target CPA.
5- Target Impression Share
This strategy aims to get your ad to the very top spot on the page, the top of a page, or within the Google search results at all.
This works well if your ultimate goal is to boost visibility.
6- Target ROAS
Target return-on-ad-spend (ROAS) sets your bids so that you can maximize your conversion value while keeping your target ROAS. Automated bidding with this strategy can include conversions higher or lower than your target return.
Choose this automated bidding strategy if you want value conversions differently and want to meet your target ROAS.
Smart Bidding
Another option for automated bidding from Google is smart bidding. It uses advanced machine learning and combines Target ROAS, Target CPA, and Enhanced CPC to adjust your bids on each auction.
The Core Benefit
The core benefit of Google Ads automated bidding is the ability to improve your website visits in an efficient way that takes advantage of technology. With automated bidding, you don’t have to spend time figuring out how to bid on various keywords or entering those bids. Instead, the system does so automatically for you.
This frees up your time, so you can focus on other important tasks, whether related to marketing or your primary business operations.
Exploring More Benefits of Google Ads Automated Bidding
In addition to the core benefit of Google Ads automated bidding, there are plenty of other advantages. You will notice that many of these benefits tie into the core benefit.
No Guesswork on Your Part
By opting for automated bidding, you don’t have to figure out what bids to make based on your limited experience. For most newcomers to Google Ads, this amounts to little more than guesswork. By contrast, Google’s automated strategies use data as the basis of the decisions. This means that you have not to guess only, also you don’t have to complete the research necessary to avoid the need for guesswork.
Your Team Size Is Not a Limiting Factor
Thanks to the time savings and efficiency associated with the core benefit of Google Ads automated bidding, you can still use Google Ads with ease, even if you are a small company. After all, you don’t need to hire an extra person on your team to take care of the bidding.
Set and Forget
If you want to, automated bidding lets you essentially set campaigns and forget them. This saves you time and reduces stress as it removes one thing from your team’s to-do list. That said, you should still check your campaigns occasionally to keep track of their progress and determine if you need to make any adjustments.
Ability to Choose Your Goal
The fact that Google Ads automated bidding offers six different strategies is also a very important benefit. This makes it highly adaptable for nearly any business as you can choose the strategy that best meets your goals.
What to Keep in Mind When Using Google Ads Automated Bidding
The only thing to keep in mind as you use automated bidding is that it will limit your control. Depending on your goals and the amount of time you have to spend adjusting campaigns and bids, this is not a problem, especially given all the benefits that automated bidding brings in.
If you want to fine-tune your bids, however, you may want to rethink using Google Ads automated bidding. You will also find yourself with a little less information. This is a natural side effect of the fact that you can’t fine-tune bids to see how your results change. The lack of control also means that you won’t necessarily understand why Google makes the bids it does for you. This can make it harder to learn strategies if you want to turn off automated bidding in the future.
Even with those caveats, many businesses still find it incredibly convenient to use automated bidding with Google Ads.
Wrap Up
The core benefit of Google Ads automated bidding is the ability to help you reach your goals with no effort or time spent on your part. This lets you maximize your budget while letting your team focus on other tasks. Combined with the other benefits of automated bidding, including a choice of six bid goals or strategies, most businesses would be wise to incorporate it into their marketing plans.
