Understanding the principles of strategic planning - Strategic Planning Foundations Video Tutorial | LinkedIn Learning, formerly Lynda.com (2024)

From the course: Strategic Planning Foundations

Understanding the principles of strategic planning

- What is a strategic plan, and why is it important? A strategic plan defines what your organization stands for. It defines the market where you compete, and how you compete in that market. It's the definition of the goals you're going to pursue and, more importantly, the initiatives you're going to pursue to achieve those goals. It's also going to help you allocate your very limited resources to pursue those initiatives and reach those goals. Why is a strategic plan so important? First, it provides focus for your efforts and your limited investments. It gives your team something to rally around and be excited about. And lastly, it helps you identify the risks and opportunities you're going to face in the market, and then plan for those risks or exploit those opportunities. There are three principles of strategic planning that you should follow. First, set a clear direction and stay in your lane, versus meandering and pursuing strategies that change every year. Second, say no to distractions. It's very easy to get caught up in the wow, that looks like a cool initiative, let's pursue that. The third is making sure you diversify your bets. You have limited pools of money and people and time, making sure you don't put all your eggs in one basket and instead pursue initiatives that are spread across different time horizons, different markets, and different products. And if you follow these three principles of strategic planning, you're going to have a clear direction that you're able to follow over time and achieve your goals.

Contents

Understanding the principles of strategic planning - Strategic Planning Foundations Video Tutorial | LinkedIn Learning, formerly Lynda.com (2024)

FAQs

What are 4 principles of strategic planning? ›

She identifies these as the C-SALT principles: Collaboration, Specificity, Assessment, Leadership, and Transparency. Collaboration: A good strategic plan provides a collectively developed road map for achieving an organization's vision.

What are the 4 P's of strategic planning? ›

A simple model made up of “Four Ps” can help companies create this advantage. These Ps are Perceptions, Performance, Purpose, and Process. There are six different stakeholder groups you should be listening to periodically to determine whether you're moving in the right direction.

What are the three keys to effective strategic planning? ›

Treat it as Process, Not a Document The strategic planning process should involve: Collecting relevant facts. Setting priorities. Weighing competing alternatives.

What are the 7 C's of strategic management? ›

There are seven core elements that if considered will contribute to the organization's project decision-making process. The seven elements (7 C's) are: customers, competitors, capabilities, cost, channels, communication, and coordination.

What are the four basic activities of strategic planning? ›

The following steps ensure that plans are used to guide the work of the organization: Communicating or "marketing" the plan, • managing the implementation of the plan, • supervising the actual work, and • monitoring and reporting progress on the plan.

What is the difference between a strategic plan and a strategy? ›

A strategic plan is often a set of actions a business must follow to achieve a goal. A strategy addresses questions such as how, when, where, who, and what. It's an acceptable idea to have a strategy in place.

What makes a good strategic plan? ›

Successful strategic plans require clear, measurable, purpose-driven goals and full team buy-in. That way, individuals can be motivated to embrace their role in reaching larger strategic goals that can make a company thrive.

What is the core of strategic planning? ›

Strategy – this is the heart of the strategic plan and includes components such as mission, vision, values, strategies, goals, actions, outcomes, the planning horizon, and the strategic context.

What does a good strategy look like? ›

At its most basic level, a strategy is a hypothesis. To be a good strategy, it must precisely diagnose the problem being solved; set a guiding policy that will address that problem; and propose a set of coherent actions which will deliver that policy.

What are the three phases of strategic thinking? ›

In simple terms, strategic thinking and/or planning consists of three phases that identify and clarify: 1) where we are now; 2) where we want to be; and 3) how we will get there.

What are the key concepts of strategic planning? ›

Strategic planning involves selecting goals. Most planning uses SMART goals -- specific, measurable, achievable, relevant and time-bound -- or other objectively measurable goals.

What are the 5 Ps of strategy in strategic management? ›

Mintzberg's 5 Ps of Strategy include Plan, Ploy, Pattern, Position, and Perspective. Plan refers to a deliberate course of action that outlines the steps necessary to achieve a specific goal. Ploy refers to a maneuver or tactic used to gain an advantage over competitors.

What are the five strategy planning? ›

Determine your strategic position. Prioritize your objectives. Develop a strategic plan. Execute and manage your plan. Review and revise the plan.

What are the 5 levels of strategic management? ›

The five stages of the process are goal-setting, analysis, strategy formation, strategy implementation and strategy monitoring.

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